The FIFA World Cup 2026™ is coming to our region, creating an exciting opportunity for local businesses to be part of a truly global celebration. Whether you’re a restaurant, attraction, hotelier or retailer, even small touches can help create a welcoming, festive atmosphere for visitors and locals alike. This page shares simple, creative ideas to help you celebrate the World Cup, along with links to official guidance and local and provincial regulations to ensure your activations are compliant and appropriate.

FIFA World Cup 2026™ will take place from June 13 to July 7, 2026, with seven matches in Vancouver and six in Seattle.

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The activation ideas below are designed to be simple, flexible, and easily adaptable to your business. Whether you go big or keep it subtle, even small touches can help create a festive, welcoming experience during the World Cup. 

RESTAURANTS & CAFES
Restaurants and cafés can play a big role by creating fun, welcoming, and memorable experiences—without needing official branding or large budgets.

• Global Flavours & Limited Time Specials
  • Create a "Flavours of the World" menu with dishes inspired by different countries
  • Feature a weekly country menu highlight aligned with match schedules
  • Offer World Cup-inspired mocktails or cocktails (family-friendly versions included)
  • Add fun names like "Match Day Burger" or "Final Whistle Dessert." 
• Match-Day Energy (no screens required)
  • Match schedules at tables or the host stand
  • Offer Predict the Score cards (with small prizes like a free dessert)
  • Encourage staff to wear country pins or scarves
  • Play a global or celebratory playlist to create atmosphere
• Shareable Moments
  • Create a simple photo corner with scarves, flags or a mini goal.
  • Chalkboard question: Who are you cheering for?
  • Add a local hashtag to table tents and receipts
  • Feature guest photos on your social channels
• Family-Friendly touches
  • Kids' passport colouring sheets
  • Soccer-themed desserts or fun plating

RETAIL BUSINESSES
Retailers can tap into the moment with simple, visual, and interactive ideas that encourage people to stop, browse, and share.

• Window Displays That Stop People
  • Use country flags, colours, and soccer-inspired décor.
  • Add a headline like: Celebrating the World Through Sport.
  • Create friendly window-display competitions within your district or BIA.
• Interactive In-Store Touchpoints
  • Chalkboard or map: Where are you cheering from?

ACCOMMODATIONS
Hotels and accommodations play a pivotal role in shaping the guest experience in our region. Even small, thoughtful touches can help create a festive atmosphere, build goodwill, and turn a regular stay into a memorable one.

• Create a "World Cup Welcome" experience
  • Add subtle global or soccer-inspired decor in the lobby or common areas (flags, colours, table decor, chalkboards)
  • Post a friendly "Welcome Fans" sign or message at the front desk
  • Display match schedules in common areas or elevators
  • Encourage staff to wear country pins, scarves or lanyards
• Simple Fan Engagement
  • Chalkboard or map: Where are you visiting from?
  • Photo moment with scarves/flags or a mini backdrop
• Local Partnerships & Guest Value
  • Partner with nearby restaurants for match-day dining recommendations
  • Promote nearby public viewing areas or fan zones
  • World Cup-themed in-room tent cards with QR code to local things to do
• Digital & Social Touchpoints
  • Encourage guests to post photos using a local hashtag
  • Feature guest photos on your social channels
  • Short behind-the-scenes reels: decorating, staff predictions
  • QR code linking to Discover Surrey's World Cup web page
• Family-friendly ideas
  • Kids' passport activity sheets
  • Soccer-themed treats at breakfast
  • Simple in-lobby games or colouring stations 

Takeaway - Celebrate the World Cup in spirit by highlighting local culture and visitor experiences—without using protected FIFA branding, tournament language, or implying any official team or event endorsement.

Questions?  Contact Chantelle Dean, Marketing Manager, chantelle@discoversurreybc.com.